Paying a Premium for Position

May 30, 2006

Paying for Top Spots
Publishers are paying bookstores in Britain more than $80,000 a week to ensure their books have a shot at the bestseller lists. For the fee, the retailers display the books in prominent areas. Michael Horsnell explains more in his
London Times essay. It's the just the Brits. American booksellers discovered the PathMart-WalMart model years ago. So the next time you walk into a mega-bookstore don't presume if you see it first that it represents anything more than someone willing to spend money for the display.

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