Great Summer Reading / Yes, Book Trailers!

July 16, 2006

Great Summer Reading—For Free
As is usual, the Guardian has published a great collection of summer reading that you can access by clicking
here. The “anthology” includes the writings of Helen Simpson, Colm Toibin, William Trevor, William Boyd, Alice Munro (who has said that she has retired from writing), Ronan Bennett, Haruki Murakami, James Meek, Stella Duffy, Jeanette Winterson, Jeremy Dyson, Caryl Phillips, Hari Kunzru, Esther Freud, Annie Proulx, Tessa Hadley, Richard Ford, Bernardine Evaristo, DBC Pierre, Hanif Kureishi, Yann Martel, Julian Barnes, Carol Ann Duffy, Dave Eggers, Michel Faber, A.M. Homes, Jackie Kay, Arthur Miller (yes that one), Julie Myerson, Carol Shields (who died recently), Ali Smith, Adam Thorpe, and Alan Warner.

Publishers After the MTV Generation—Book Trailers
Conditioned as it were by Sesame Street, Barney, and MTV, the current generations of younger readers have always posed as a challenge to publishers. It’s not getting them to read, it’s getting them to pay attention to marketing. Most books publishers paste a picture of a book’s cover and a blurb about the plot and author onto a layout. Presto–an advertisement or the point-of-purchase display. It worked for generations. But no more. Killian Fox reports that publishers are catering to the more video-dependent attention spans of the MTV generation. These publishers are making it possible for them to make “literary choices in advance online by watching a sequence of rapid-fire images accompanied by a thumping score, big flahsing words, and a deep-voiced American talking about ‘one man’ and ‘his quest to find meaning in a world gone mad.’ Yes: there are now trailers for books and soon…”


One Response to “Great Summer Reading / Yes, Book Trailers!”

  1. Thanks for information.
    many interesting things

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